ASA Platinum Supplier Partner Spotlight:

In the kitchen and bath world, great design isn’t just a trend — it’s often the starting point for the buying conversation.

Homeowners are walking into showrooms with inspiration boards, saved posts, and a clear point of view, and they look to plumbing pros and product experts to help translate that vision into products that perform. That’s where partnerships with trusted design voices can make a difference — they create a relatable style story, simplify decision-making, and give the trade a confident place to start the conversation.

At Kohler, our collaborations are built to do more than generate buzz. The goal is to bring fresh perspectives to everyday spaces while keeping an unwavering focus on quality, installation realities, and long-term durability. Two partnerships at the center of that effort today are our ongoing work with Shea McGee of Studio McGee and our ambassador relationship with Martha Stewart.

Kohler x Studio McGee: A kitchen collection designed for real life

Shea McGee’s design philosophy — approachable, layered, and livable — has resonated with homeowners for years. Our ongoing partnership continues with the launch of the newest Kohler x Studio McGee kitchen collection, bringing her signature modern classic sensibility to the heart of the home.

Coordinated finishes and forms support flexibility across faucets, sinks, and accessories, making it easier to build complete, design-forward packages without overwhelming the customer.

Just as important, the collection is backed by Kohler’s engineering and performance standards — so the style story is paired with the reliability, warranties, and support plumbing pros expect when specifying our products.

Martha Stewart and cast iron: A timeless material Back in the spotlight

Cast iron has long been a premium choice in kitchens and baths because it delivers durability, weight, sound-dampening and a substantial feel that homeowners notice immediately. Kohler’s partnership with Martha Stewart as an ambassador for cast-iron baths and sinks helps reintroduce those benefits to a new generation of remodelers —through a voice that homeowners already associate with practical style and long-term value.

The message is a helpful one to reinforce at the counter and in the showroom: cast iron is not only beautiful, it’s built for longevity. When paired with a well-planned install and the right product selection for the application, cast iron can become a differentiator that elevates the entire project.

Keeping the conversation moving: More designer moments, from KBIS 2026 and beyond

Events like our House Party at KBIS 2026, where we invited top designers to create and use Kohler products to realize spaces they’ve designed for entertaining, wellness, and renewal.

This event, as well as other designer and artist collaborations, spark inspiration and strengthen the bridge between what homeowners see in the design world and what the trade can deliver — reliably and at scale.

Designer partnerships work best when they translate into practical value the industry can use: clearer product stories, easier selection and specification, and a more confident customer experience from first conversation to final installation.

Strengthening our relationships with ASA professionals remains pivotal as homeowners increasingly view the kitchen and bath as true lifestyle spaces. By leveraging ASA expertise, we ensure effective product management and uphold industry best practices. We are grateful for enduring partnerships that inspire innovation, and Kohler will continue to prioritize collaborations that unite design credibility with lasting performance, durability, and long-term support.