ASA Platinum Supplier Partner Spotlight: LIXIL

The year 2025 marks a major milestone for American Standard — 150 years of building a brand trusted by professionals, valued by consumers, and recognized across generations.

While we celebrate the legacy of American Standard and how far we’ve come, we also honor the relationships that have helped shape that journey.

One of those foundational partnerships is with the American Supply Association. As we look back over the decades, it’s clear: we’ve never built this legacy alone. Our collaboration with ASA and its members has helped sustain our business through industry shifts, economic cycles, and periods of innovation. It’s a bond grounded in shared values — trust, professionalism, and a commitment to progress.

ASA has long been the quiet force driving the plumbing supply chain forward — amplifying the voices of professionals and keeping them at the center of the conversation. At LIXIL, we’re doubling down on our commitment to the prosumer, and that begins with standing behind the professionals who install, recommend, and trust our products every day.

The strength of the American Standard brand has always been rooted in real-world performance — products that professionals can stand behind, time and time again. But a brand is more than what it makes. It's how it shows up: on jobsites, in training rooms, at supply houses, and across communities.

That’s why partnerships like the one we share with ASA are so important. They ensure that our brand promise is reinforced not just through product quality, but through education, access, and support that professionals can count on every day.

“ASA plays a vital role in strengthening the professional network our industry depends on,” says Nik Bafana, leader of LIXIL Americas. “Their commitment to training, advocacy, and connection helps today’s professionals meet rising demands, aligning with our own mission to support the people who bring our products to life. We’re proud to stand with ASA as a partner in building a stronger, more resilient industry.”

Over the past 150 years, we’ve witnessed tremendous transformation across our industry. When the American Standard brand was created in 1875, indoor plumbing was still a novelty. Today, our products are part of a sophisticated, global infrastructure delivering water where it’s needed most. Through it all, the role of the plumbing professional has remained central. These are the people who have brought our work to life and will shape our future.

As a manufacturer, we take seriously our responsibility to support this network. We know the pressures facing today’s professionals: tight timelines, evolving codes, labor shortages, and rising expectations. That’s why our partnership with ASA matters more than ever. ASA provides the training, advocacy, and peer network that professionals rely on to stay ahead of the curve. LIXIL is proud to support those efforts, and to contribute to a stronger, more resilient industry ecosystem.

Looking ahead, we see opportunity; not only in the products we make but in how we show up for the people who use them. As American Standard embarks on its next chapter, we’re guided by a simple principle: build with purpose. That means creating meaningful value for our customers, our communities, and our partners.

It also means leaning into sustainability, digital transformation, and workforce development. These aren’t just trends, they’re imperatives. And their areas where ASA’s leadership has been instrumental. From spotlighting best practices to helping shape tomorrow’s talent pipeline, ASA continues to raise the bar for what our industry can be.

“This milestone isn’t just about American Standard’s past — it’s about the people and partnerships powering our future,” says Kelly Safis, leader of sales for LIXIL Americas. “ASA has created an environment where ideas move quickly, connections run deep, and professionals feel supported. That makes a real difference in how we move forward together.”

As we celebrate this anniversary, we do so with optimism and a strong sense of momentum. The future is not something we’ll wait for. It’s something we’re building every day, together.

Here’s to the road behind us, the people beside us, and the path ahead. We’re proud to walk it with ASA.