ASA Platinum Supplier Partner Spotlight: LIXIL

You may not notice it when you walk through an airport. Or wash your hands at a restaurant. Or check into a hotel after a long day of travel.

But chances are, you’ve interacted with American Standard.

For 150 years, our products have quietly become part of everyday American life. And none of that happens without the strength of the trade professionals, wholesalers, and partners who help bring our products to the places people depend on daily.

That’s why our partnership with the American Supply Association (ASA) matters so much.

At American Standard, we know a great product is only as strong as the network behind it. ASA members have helped shape this industry through expertise, service, advocacy, and relationships that keep the plumbing supply chain efficient and resilient.

Together, we’ve built more than kitchens and bathrooms. We’ve helped build homes, businesses, schools, stadiums, hospitals and communities across North America.

And when you’re one of the most recognized plumbing brands in the industry, those partnerships matter.

“This industry has always been powered by relationships,” said Noelle Giblin, leader, Sales, LIXIL Americas. “ASA helps connect American Standard with the people and the businesses that keep the plumbing industry moving forward every day.”

As American Standard reflects on 150 years in the industry, we recognize the partners and professionals who helped build our brand along the way.

But this milestone is also about looking ahead.

The plumbing industry is evolving quickly. Customer expectations are changing. Technology continues to reshape how products are designed, distributed, and supported. At the same time, the industry is working to attract and develop the next generation of skilled professionals.

That’s where organizations like ASA continue to make such an important impact.

Through education, workforce development, advocacy, and member support, ASA helps strengthen the network that keeps this industry progressing. From supporting distributors and contractors to helping address labor shortages and industry training, these efforts help keep the trade strong and highly skilled.

This commitment closely aligns with American Standard’s own investment in the future of the trades through programs like TradeUp, which helps raise awareness of plumbing careers and connect more people to the profession.

“Strong industries don’t happen by accident,” said Bridget Battistone, leader, American Standard Brand. “They’re built through education, partnership and people willing to invest in the trade for the long-term. ASA helps bring those efforts together across the industry.”

In many ways, trust in this industry is built long before a product ever reaches the end user. It’s built through recommendations at the counter, relationships with contractors, dependable delivery, technical expertise and years of consistent performance in the field. That daily connection between manufacturers, wholesalers, and trade professionals is what helps turn products into trusted brands.

For American Standard, innovation has always gone beyond the product itself. Yes, it’s about performance, water efficiency, reliability and design. But it’s also about ensuring the professionals who specify, distribute, install, and service our products have the support they need to succeed.

Because even the best products depend on a strong network behind them.

That’s why American Standard continues to support ASA through collaboration, training, advocacy and strong channel partnerships that help move the industry forward.

Together, we’ve helped champion the industry, strengthen the supply chain and support the professionals who keep homes, businesses and public spaces running.

And while the industry will continue to evolve, one thing remains unchanged: progress happens when manufacturers, wholesalers and trade professionals move forward together.

To flourish for another 150 years, American Standard must continue to build alongside the partners who help keep this industry strong. That’s why our relationship with ASA matters not just to our history but to the future of the trade.