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NOVEMBER 2025 • VOLUME 68 • No.11

From Michigan Farm Girl to CEO
How Cheryl Merchant’s grit, empathy and love of manufacturing shaped her path to the top of the Taco Family of Companies.

2025 AIM/R Rep Council
PHCP-PVF reps tackle uncertain pricing, tech adoption and consolidation in exclusive annual roundtable.

Building a common language for product data
Inside ASA’s new Product Data Standard — and how collaboration is solving a decades-old challenge.

From Michigan Farm Girl to CEO

Farm with red barn, silos, and tractors in a green field under a cloudy sky.
Glowing blue futuristic digital interface with data, charts, icons, and human figures.

ASA's New Product Data Standard

Meet your 2026 ASA President, Kip Miller
Eastern Industrial Supplies' Miller on leadership, stewardship and the ASA roadmap for tech adoption, margin discipline, and a stronger tomorrow.

ON THE COVER

Smiling man in suit in front of pipe storage racks.

Features

Guest Editorial
By Brian Eason

Marketing Matters
By Alicia Branham

From the ASA President
By Dave Poteete

From the Editor
By Natalie Forster

departments

columns

Guest Editorial

Two warehouse workers in safety gear, one with a tablet and one with a scanner, in a warehouse full of cardboard.

Marketing Matters

Business meeting with people, presenter, and a whiteboard full of sticky notes and ideas.

From The Editor

Two workers move boxes on a pallet jack in a busy warehouse.

eMag Navigation Guide

Directory – B.I.G. Book & Rep Locator

Masthead

Ad Index

New PHCP-PVF Products

ASA News

SUPPLY HOUSE TIMES (ISSN: Digital 1937-4445) is published 12 times annually, monthly, by BNP Media II, L.L.C., 550 W Merrill St., Suite 200, Birmingham, MI 48009-1443. Telephone: (248) 362-3700, Fax: (248) 362-0317. Copyright 2025, by BNP Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Change of Email Address: Send an email to: supplyhousetimes@omeda.com. For subscription information or service, please contact Customer Service at: Phone: (800) 952-6643 Fax: (847) 763-9538.

B.I.G. Book & Rep Locator

DIRECTORIES

When plumbing contractors, engineers, & wholesalers need to locate products and representatives, they turn to the directories from Supply House Times. The B.I.G. Book directory includes a variety of valves, couplings, hydronic heating systems, plumbing specialty products and water heaters. The Rep Locator directory helps you locate a plumbing manufacturer or distributor for your plumbing product.

Plus, be sure to visit (and bookmark!) our easy-to-use online directories here.
www.supplyht.com/directories