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ASA meets with IMARK Plumbing members

Incoming IMARK Chairman Mike Plasier talks to attendees about ASA’s industry new product data standard during the IMARK Plumbing Invitational earlier this week in Frisco, Texas. Photo by Mike Miazga/ASA.
The American Supply Association met with association members and prospective members at the 2025 IMARK Invitational held earlier this week at the Omni PGA Frisco Resort and Spa in Frisco, Texas.
Additionally, incoming IMARK Chairman and ASA Executive Committee member Mike Plasier of Plumbing & Heating Wholesale in Sioux Center, Iowa talked to attendees about the importance of the industry’s national trade association, highlighting, among other topics, ASA’s Political Action Committee and the new ASA industry product data standard aimed at helping wholesalers and suppliers share product data in a more seamless, less labor-intensive fashion.
